Blackfoot Beach Logo Redesign

Blackfoot Beach is an exclusive location that combines beach, nature and leisure. Relaxation, action and holiday feeling become reality very close to the city.

Adventure, nature & fun!

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Blackfoot Beach

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Art direction, corporate design, logo development

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For the new positioning BLACKFOOT-Beach needed a cool and retro-designed appearance. The target group should be given the feeling of adventure, recreation, nature experience and relaxation. Following the old logo, essential elements and colours were to be adopted.

The new logo design conveys the desired effect. By reducing it to essential elements, a balance between fonts, shapes and colours is achieved. The logo is more concise and more eye-catching. The choice of font underlines the adventurous character of the location.

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