Deutsches Finanzhaus am Rhein – Corporate Design and Logo Development

DFAR is the contact for your financial wishes and goals. No matter whether insurance, real estate or capital investments.

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Deutsches Finanzhaus am Rhein

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Art direction, logo development, corporate design

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A logo with several features was to be developed for the DFAR start-up. On the one hand, a regional reference as well as the location should be visualized. On the other hand, it was important to emphasize the seriousness and individual advice.

The solution was a word-image trademark that met the customer’s requirements. By selecting the colours, the reference to the regional and national level was visualised. The serif typeface ensures objectivity.

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