Deutsches Finanzhaus am Rhein – Corporate Design and Logo Development

DFAR is the contact for your financial wishes and goals. No matter whether insurance, real estate or capital investments.


Deutsches Finanzhaus am Rhein


Art direction, logo development, corporate design

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A logo with several features was to be developed for the DFAR start-up. On the one hand, a regional reference as well as the location should be visualized. On the other hand, it was important to emphasize the seriousness and individual advice.

The solution was a word-image trademark that met the customer’s requirements. By selecting the colours, the reference to the regional and national level was visualised. The serif typeface ensures objectivity.

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