Pascuali filati naturali – Multichannel E-Commerce
Pascuali filati naturali is the expert for natural yarns in online trade. The online shop is the place to go for knitting enthusiasts and for everything that the knitting heart desires.
“THE ONLINE PARADISE”
FOR LOVERS OF WOOL
Pascuali filati naturali
Art direction, corporate design, online shop, ERP system, online marketing, print, photography, video, social media, web programming
The website of the online shop Pascuali filati naturali was to reflect the company philosophy. Pascualioffers rare and luxurious ecologically produced and fairly traded natural yarns of the best quality. Sustainability is guaranteed, farmers in poorer countries and animal welfare is supported. The online shop for knitting enthusiasts is presented with a concept based on these basics, web design, photos and videos as well as a convincing corporate design.
The design is adapted to the screens of smartphones, tablets and computer desktops. In addition to a new Responsive web design, Pascuali now has plentymarkets, an ideal multi-channel mix and a scalable e-commerce ERP system that combines merchandise management with shop systems and multichannel sales. Extensive functions and interfaces along the entire e-commerce value-added chain allow the entire online trade to be implemented fully automatically with the online-based software, giving the customer a constant overview.
Art Direction & Webdesign
A well thought-out navigation concept and the structured presentation of the various content elements help customers to quickly find the products, prices and special offers or campaigns. The uncomplicated operation of the website is supported by interesting and exciting content, coloursand fonts, which also reflect the philosophy of the Pascualicompany.
Web development with Plentymarkets and Social Media
The colourful, lively visual worlds, which are also ideally suited for social media, are therefore very important for the Pascualicompany. They present a modern company focused on sustainability, which provides the user with an attractive web experience even before the first purchase through many visual design details and videos. The web programming was implemented with plentymarkets.
A website must be found, the target group reached and addressed. Products have to find buyers, an increase in turnover has to be achieved. This requires various online marketing measures in the areas of newsletter marketing, Google AdWords, Bing ads, social media, advertising, SEO, AWIN affiliate marketing, social media sales and successful campaigns in the event marketing sector.