Pascuali filati naturali – Multichannel E-Commerce

Pascuali filati naturali is the expert for natural yarns in online trade. The online shop is the place to go for knitting enthusiasts and for everything that the knitting heart desires.


Pascuali filati naturali Premium Partner Herr U in den Heckma...

Die h+h cologne ist für dieses Jahr Geschichte! 😉 Wir waren sehr gerne mit dabei und möchten uns bei allen an #PascualiProdukten Interessierten, allen, die uns kennenlernen wollten und den vielen #Strickbegeisterten sowie unseren #PascualiPartnern bedanken, die uns an unserem #PascualiStand besucht haben! Im letzten #PascualiVideo kommt noch unser #PascualiPremiumPartner @Herr Herr U in den Heckmann Höfen & am Amalienpark - die Wollläden in Berlin zu Wort. In den #HeckmannHöfen findet ihr all unsere #PascualiGarne! Viel Erfolg bei der heutigen Eröffnung am Amalienpark lieber Sascha Uetrecht! 😉

Gepostet von Pascuali am Montag, 3. April 2017


Pascuali filati naturali


Art direction, corporate design, online shop, ERP system, online marketing, print, photography, video, social media, web programming

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The website of the online shop Pascuali filati naturali was to reflect the company philosophy. Pascualioffers rare and luxurious ecologically produced and fairly traded natural yarns of the best quality. Sustainability is guaranteed, farmers in poorer countries and animal welfare is supported. The online shop for knitting enthusiasts is presented with a concept based on these basics, web design, photos and videos as well as a convincing corporate design. 

The design is adapted to the screens of smartphones, tablets and computer desktops. In addition to a new Responsive web design, Pascuali now has plentymarkets, an ideal multi-channel mix and a scalable e-commerce ERP system that combines merchandise management with shop systems and multichannel sales. Extensive functions and interfaces along the entire e-commerce value-added chain allow the entire online trade to be implemented fully automatically with the online-based software, giving the customer a constant overview.

Art Direction & Webdesign

A well thought-out navigation concept and the structured presentation of the various content elements help customers to quickly find the products, prices and special offers or campaigns. The uncomplicated operation of the website is supported by interesting and exciting content, coloursand fonts, which also reflect the philosophy of the Pascualicompany. 





Web development with Plentymarkets and Social Media

The colourful, lively visual worlds, which are also ideally suited for social media, are therefore very important for the Pascualicompany. They present a modern company focused on sustainability, which provides the user with an attractive web experience even before the first purchase through many visual design details and videos. The web programming was implemented with plentymarkets.

online marketing

A website must be found, the target group reached and addressed. Products have to find buyers, an increase in turnover has to be achieved. This requires various online marketing measures in the areas of newsletter marketing, Google AdWords, Bing ads, social media, advertising, SEO, AWIN affiliate marketing, social media sales and successful campaigns in the event marketing sector.

Bing ads
Google Analytics
Google Adwords
Google for Retail

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